ProtectUK Briefing on FIFA World Cup – screenings, fan zones and high-footfall hospitality venues
The UK summer sporting calendar brings significant public attendance across stadiums, fan zones and shared public spaces, creating vibrant but high-footfall environments. With increased footfall linked to World Cup fixtures, particularly in fan zones, pubs, bars and outdoor screening areas, there is an elevated opportunity to both:
(1) Promote vigilance messaging to the public.
(2) Support venues in implementing visible and effective protective security measures.
This remains particularly important following the uplift in the UK threat level to Severe, meaning an attack is Highly Likely.
We would therefore like to make you aware of the Summer Vigilance Campaign Digital Toolkit Sporting Events, which can be found on the ProtectUK website, at the following:
This includes:
- Fan zone-specific materials (images, videos, posters) designed for high-footfall public screening environments.
- Digital and social media content optimised for platforms such as Instagram, Facebook, X and LinkedIn.
- Messaging for staff and volunteers to support consistent communication on vigilance.
- Audio and visual assets for use in venues and public spaces.
These materials are specifically designed to encourage individuals to report anything that doesn’t feel right while maintaining a reassuring tone.
With the tournament being hosted in the USA, Mexico and Canada, matches will be broadcast in the UK between 18:00 and 04:00 BST.The winner will receive a prestigious plaque and certificate, presented during a meeting of the City of London Crime Prevention Association (details to follow).